Social network Twitter on Monday launched its new logo, replacing the little blue bird with a letter X, as part of a broader rebranding.
The social network’s website displayed the company’s new logo, but its URL still showed as twitter.com and the blue “Tweet” button was visible.
Some users saw a blue version of the X logo, suggesting that the launch is not yet finalized.
X: TWITTER PLUS ARTIFICIAL INTELLIGENCE
Announcing the change over the weekend, Twitter owner Elon Musk and its brand-new CEO Linda Yaccarino said the social network will now be geared toward commerce, banking and online payments.
“Soon we will say goodbye to the Twitter brand and, little by little, to all the birds,” the tycoon said, previewing the changes.
Musk changed his profile picture to the company’s new logo, which he described as “minimalist art deco.”
IT’S NOT THE FIRST TIME THE LOGO HAS BEEN REPLACED.
It’s not the first time the bird logo has been replaced, as last April it was replaced by Dogecoin’s Shiba Inu dog, which ended up helping to add as much as $4 billion to the meme cryptocurrency’s market value. The logo and tooling change, marks another of the traumatic adjustments at Musk’s company, which has laid off more than half of its workforce to cut costs. In recent days, Musk has been battling Mark Zuckeberger and Instagram for Threads hegemony.
LOVE FOR X.COM.
According to Walter Isaacson, writer of famous books including The Code Breaker, Leonardo da Vinci and others, Musk’s infatuation with the name X.com goes way back to his time as owner of Twitter, more specifically to March 1999 when he founded an innovative store known as X.com.